"Rational calculation of costs and benefits comes to dominate a society as profit-oriented markets extend to virtually all spheres of life. Increased levels of impersonality, formality, technical specialization, and cost calculations all become essential features of social relations as bureaucratization prevails in economic and other arenas of social organization. As these processes continue, they generate a hyperrationailty - a concern with efficiency, speed, and profit- that ironically, can generate less efficiency, speed, and profit. For example, 'fast food' restaurants are often not very fast because they attract too many customers at peak times and force them to line up and wait."
Turner, J.H. (2004). Human institutions: A theory of societal evolution. Lanham, MD:
Rowman and Littlefield.
Rowman and Littlefield.