Reference paper:
Weaver, K., Garcia, S. M., Schwarz, N., & Miller, D. T. (2007). Inferring the popularity of an opinion from its familiarity: A repetitive voice can sound like a chorus. Journal of Personality and Social Psychology, 92(5), 821.Conclusion:
(A 50-word quick summary from my understanding)
The repetition of same opinion gives rise to the impression that the opinion is widely shared by a group, even if all the repetitions come from the same single communicator. The effect is due to opinion accessibility, rather than a conscious inference, and is more pronounced when perceivers lack diagnostic information about the distribution of opinion.Quick Notes/queries:
(For my further delving)
- What are the consequences of "opinion accessibility" in a "voice" context (for ex- manager inhibiting individual voice in a team through his/her opinions of its acceptability in organizational context; based on this subordinates forming a picture of organization's climate for voice)?